• On March 17, 1967, Warner Bros. released the first Grateful Dead album, The Grateful Dead.  At the release party in North Beach’s Fugazi Hall, Joe Smith, wearing a dapper Warner Bros. blazer, rose to announce, “I want to say what an honor it is for Warner Bros. Records to be able to introduce the Grateful Dead and its music to the world.”

    March 17, 2017
    By Dennis McNally

  • The Zeitgeist is viewable in the Muni bus kiosks along Market Street between the Embarcadero and Eighth Street through May 12.

    March 8, 2017

  • The California Historical Society is pleased to launch this new public history website dedicated to the 50th Anniversary of the Summer of Love! Bookmark this site for events, news, and essays all about the Summer of Love.

    January 14, 2017
    California Historical Society

  • People of like mind came together and began living communally, as this was the best way to focus on what was important, creating an Alternate Reality. A reality based on that particular long view, the landscape of Cosmic Consciousness perceived ever so clearly, through mind-expansion psychic energizers – organic, of course.

    February 7, 2017
    By Fayette Hauser

  • What would it have been like to be an ambitious music photographer in San Francisco in 1967? Follow iconic photographer Jim Marshall as he captured some of the most important cultural and social events of the year that defined an everlasting identity for San Francisco.

    January 26 – June 17, 2017
    San Francisco City Hall

  • On February 1, 1967, Jefferson Airplane released its second album, Surrealistic Pillow.  The rock music world, particularly in San Francisco, would never be the same.

    February 1, 2017

2017 marks the 50th Anniversary of the Summer of Love, when nearly 100,000 young people travelled to San Francisco and changed the world.

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Upcoming Events

Jim Marshall’s 1967

Mar 23 to Jun 17
San Francisco City Hall

What would it have been like to be an ambitious music photographer in San Francisco in 1967? Follow iconic photographer Jim Marshall as he captured some of the most important cultural and social events of the year that defined an everlasting identity for San Francisco. Marshall had an all-access pass to documenting history in the making. He stood next to Allen Ginsberg at the Human Be-In in... Learn More →

Hippie Modernism: The Struggle for Utopia

Mar 23 to May 21
Berkeley Art Museum & Pacific Film Archive

This major exhibition is the first comprehensive exploration of the counterculture of the 1960s and 1970s and its impact on global art, architecture, and design. It presents an extraordinary array of works—many of which have been added for the Berkeley presentation—including experimental furniture, immersive environments, media installations, alternative magazines and books, printed ephemera,... Learn More →

The Beat Goes On: Peace, Love and Rock & Roll in the North Bay

Mar 23 to Apr 2
Museums of Sonoma County

The late 1960s was as volatile a time in music as it was in the rest of society.  Music of the counterculture, psychedelic rock and hippie anthems, grabbed headlines across the country.  Music became part of the national conversation about youth, free love, drugs, and rebellion. The Beat Goes On features rock posters, artifacts and images that trace the influences of music, counterculture and... Learn More →

The Hippies

Mar 23 to Mar 31
West County Museum

The curators of the Western Sonoma County Historical Society have collected memorabilia from the Hippie elders in our midst to recreate the environment that these rebels against consumerism and conformity built in the forests of Graton and Occidental 1966-1973. Morning Star Ranch in Graton was owned by Lou Gottlieb, the bassist of The Limeliters a hit folk group of the 60’s. He opened his... Learn More →

Latest News

Arts Commission Poster Series brings the Summer of Love to Market Street

In conjunction with the regional 50th anniversary celebration of the Summer of Love, the San Francisco Arts Commission engaged three artists to reexamine this historic event through a contemporary lens for its popular Art on Market Street Poster Series. Learn More →

Organizing Partners

  • California Historical Society
  • San Francisco Travel