Loading Events
  • This event has passed.

West Hollywood City Council Chambers
Apr 26, 2017

Revisit a time when hand-painted temporary billboards on West Hollywood’s Sunset Strip depicted the world’s greatest Classic Rock Stars.

The Sunset Strip, circa 1967. Stephen Stills of Buffalo Springfield called it right: “There’s something happening here…what it is ain’t exactly clear.” What was happening then is now absolutely clear. Rock and Roll and the kids who lived it were coming of age—right there on the Strip. And, as if to define the era, a few independent minds in the music industry posted giant, temporary monuments that said it all. Billboards. Bigger than
life. Hand-painted homages to Rock. The Doors led the way. It seemed that billboards would chronicle rock forever.

Sadly, the Rock and Roll billboard era was short lived. It began with The Doors’ revolutionary campaign in 1967 and lasted just barely into the early 1980s. That’s when the emergence of MTV and the slickly produced music videos it spawned spelled the end for hand-painted billboards as monuments to success in the record business. Still in that brief time span the Sunset Strip exploded with thousands of unique billboards displaying the artistry and energy of an entire youthful generation bent on redefining the world.

In so doing, the Sunset Strip was temporarily transformed into the world’s largest drive-thru art gallery. Billboards depicting the latest work of top recording artists ranging from The Beatles and Bowie to The Who and Led Zeppelin dominated the Strip as elite record companies vied for space on its handful of key posting locations. At the same time the world’s best graphic artists, even the occasional fine artist, vied for the jobs
of designing the album cover art from which most billboards were adapted. The final strokes were applied by a small group of highly trained commercial painters employed by outdoor advertising companies who brought these massive 14-by 48-foot monumental visions to life.

Robert Landau was right there, a kid with his first camera, living a block from the Strip. Early on he noticed that the billboards had a short life span and they would routinely be whitewashed and repainted with newer images. So he began shooting color transparencies in order to have slide shows for friends who wouldn’t otherwise get to see them. Decades later, he rediscovered his Kodachromes, the only extensive collection of photographs that document those iconic billboards. Impassioned, he interviewed the artists, record producers, and designers who shaped those placards, bringing fresh insight to the culture of the day and its lasting impact on the world.

Join the City of West Hollywood through WeHo Arts for a talk with Robert Landau as he revisits the history of these billboards beginning in 1967 through stories of the people who lived the music, the time, the energy…and the billboards. There will be a related outdoor exhibition at 8775 Sunset Blvd. from February 2017-2018.

This event is presented by the City of West Hollywood through WeHo Arts as part of ‘There’s Something Happening Here’ the City’s 50th anniversary celebration of the counterculture era on the Sunset Strip. www.bit.ly/SunsetStrip66 www.weho.org/arts

Share This Event

Event Details


WeHo Arts
625 N. San Vicente Blvd.
West Hollywood, 90069


Apr 26, 2017
7:30 pm - 8:30 pm



Contact Info


Similar Events

San Francisco Treasures Tour – Summer of Love Edition

Apr 19 to Sep 4

It’s the Summer of Love, baby! This San Francisco tour takes you on a magic carpet ride through the city that launched a cultural revolution. A 2 ½ hour guided day tour of San Francisco landmarks, including: The Embarcadero, Fisherman’s Wharf, Pier 39, Coit Tower, Palace of Fine Arts, China Town, Golden Gate Bridge and more. For a limited time only, the tour features exclusive sites and...

Learn More →

San Francisco Parks and Coast Tour – Summer of Love Edition

Apr 19 to Sep 4

It’s the Summer of Love, baby! This San Francisco tour takes you on a magic carpet ride through the city that launched a cultural revolution. This 2 ½ hour guided day tour of San Francisco’s neighborhoods, coastline and parks, includes: the districts of Haight-Ashbury, Mission and Castro, Presidio, Golden Gate Park, the Golden Gate Bridge and more. For a limited time, the tour features...

Learn More →

Magic Bus Tours

Aug 26 to Sep 30
Union Square at Geary

The Magic Bus is a colorfully painted hippie style bus outfitted with a full sound system and video projectors. At times screen lower over the windows turning the bus into a moving movie theater that shows documentary footage of San Francisco's the Summer of LOVE, the Human Be-In  in Golden Gate Park and other seminal events such as the Civil Rights movement, as well as swirling light shows and...

Learn More →

Tie Dye for All Ages

Aug 26
Park Branch Library

Bring your own (all cotton) t-shirt or other small project or use the library provided squares. All materials and instruction...

Learn More →

Send this to friend