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Contemporary Jewish Museum
May 13, 2017

Presented by the California Historical Society (CHS) and the GRAMMY Museum® at L.A. LIVE, this special program will feature legendary music producer Lou Adler, the co-founder of Monterey Pop, the historic rock festival that helped shape the Summer of Love in 1967.

The program will take place on the exact date of the 50th Anniversary release of San Francisco (Be Sure to Wear Flowers in Your Hair) , the song that became a hit during the Summer of 1967 and that has been associated with San Francisco and the Summer of Love ever since. In an exclusive conversation with GRAMMY Foundation Executive Director Scott Goldman, Adler, who produced the famous song, will discuss the impact of Monterey Pop on rock music and California history.

The program is located at the Richard and Rhoda Goldman Hall at the Contemporary Jewish Museum two blocks west of CHS.

Lou Adler

Lou Adler is a Grammy Award-winning American record producer, music executive, talent manager, songwriter, film director, film producer, and co-owner of the famous Roxy Theatre in West Hollywood, California. He has produced and developed a number of iconic musical artists, including Carole King, The Mamas & the Papas and The Grass Roots. King’s Diamond-certified album Tapestry, produced by Adler, won the 1972 Grammy Award for Album of the Year, and is widely considered one of the greatest Rock & Roll albums of all time.Adler was an executive producer of The Rocky Horror Picture Show, the longest-running theatrical film in history.He also discovered and produced comedy albums and films for Cheech & Chong.

In 2006, Adler was awarded a star on the Hollywood Walk of Fame for his achievements in music. He was inducted into the Rock & Roll Hall of Fame in 2013 as the winner, alongside Quincy Jones, of the Ahmet Ertegun Award.

Scott Goldman

Scott Goldman is Executive Director of the Grammy Foundation and MusiCares, Los Angeles. Formerly he was Vice President of Development at City of Hope, where from 1991 to 2005 he ran the organization’s fundraising efforts within the music and entertainment industries. He also oversaw City of Hope’s network of 10 regional fundraising offices around the country. He began his fundraising career in 1983 with United Cerebral Palsy, joined the March of Dimes in 1985, and founded the Northern California Chapter of the RP Foundation Fighting Blindness in 1987. Since May 2009 he has been a regular moderator and host of the Public Programs Series at the GRAMMY Museum in Los Angeles. Goldman is also a professional musician appearing at clubs and festivals around the country. A native of New York, he received his Bachelor of Science degree in theatre from Skidmore College.

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California Historical Society
736 Mission St
San Francisco, CA 94103


May 13, 2017
3:30 pm - 5:30 pm



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