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Mar 12, 2017
It’s Your District (IYD) is celebrating the 50th anniversary of the Summer of Love, a legendary phenomenon remembered throughout the world as a counterculture gathering in San Francisco, most notably the Haight-Ashbury district. A moment caught in time, it transformed music, art, and fashion. The Summer of Love pushed cultural norms and social justice to limits never seen before, a movement that can still be felt 50 years later. To commemorate the 50th anniversary, IYD is partnering with local artists and organizations to celebrate the people and institutions who helped shape San Francisco into one of the cornerstones of progress and self-expression that it is today.
Working with Sunday Streets, IYD is sponsoring the arts and culture hub, thereby hosting the 2017 Summer of Love Street Festivals to be held at the 8 Sunday Street locations. These will include Summer of Love exhibitions, art projects, live performances, and family-friendly activities. In keeping with IYD’s mission, these celebrations will bring in and promote Bay Area non-profits, businesses, arts, cultural and community organizations. Sunday Streets is the ideal vehicle to facilitate this vision, covering 12 neighborhoods and 6 districts through their 8 events; up to 120K people are engaged annually and this number continues to grow.
A highlighted event in this Celebration is the Public Mural Art Project, which creates murals designed to educate members of the community about the history of their respective neighborhoods. The art will focus on prominent heroes and the events that have contributed to the development of San Francisco districts from the 1960s to present day.
This is about COMMUNITY BUILDING, LIFTING SPIRITS, and HIGHLIGHTING ACHIEVEMENTS. We embrace the emergence of arts and culture as well as the vibrancy and stress on social justice that arose from this movement. We celebrate the extension of values that were explored and founded during this momentous time, and we encourage individuals to participate in their communities today.