Love Pageant Rally:

Who Saw the Summer of Love? Part I – Merchants & Diggers

October 31, 2016  •  Nicole Meldahl

There would be no story here if the Sixties had nothing to sell. Summer of Love style may have seemed strange to outsider straights, but its development is indicative of a cycle that continues to recur. Cultural fads originate among the poor, the young, the disenfranchised because necessity is the mother of invention. The beauty of youth is the gift of fresh perspective and the ability to experiment with minimized consequences. This combination manifests differently within individual people or groups, and is most evident in visual expressions such as art, fashion, and design. Each generation takes what has come before to forge the future, and underground trends see mainstream light because capitalism lives by folding the fringe into the middle. Learn More →