The Media and the Summer of Love

The Summer of Love had at least two dry runs. In 1965, dozens of young revelers gathered in Virginia City, Nevada, to spend the summer tripping on LSD, designing psychedelic posters, and playing music in frontier drag at the Red Dog Saloon. When they returned to San Francisco, these early hippies—the word appeared in print for the first time in September 1965—began hosting dances for up to 300 people. Learn More →